How much does Sportpesa Make Per Month?
Since Sport Pesa is an online company so doing the estimation was not that hard due to the fact that knowing the sites traffic info was an easy guide on knowing the number of transactions the company makes per day
Using similarWeb traffic analysis tool, Sportpesa.co.ke is among the Top 5 most visited site in Kenya (check out it here)
Sportpesa.co.ke received last month 19.84M website visitors which was a 13.26% reduction compared to the previous month.
Each visitor viewed an average of 7.57 pages per session bringing to 150.1888Million monthly pageviews.
This is a drop considering the pageviews per session has dropped from 10 to 7.57 in September and October
The site receives an average of 662,000 visitors daily from 19.84 million monthly visitors
Let’s assume that 80% of individuals who visit the site make a bet. ( I have chosen 80% since betting sites have high conversion rates due to their nature of being addictive)
Thus n.o people who will bet= 80% of 662,000= 529,600 Kenyans per day
Lets also make an assumption that each individual makes only one bet of 100 ksh . ( Am aware that others make bets of more that 10,000 ksh but am just estimating the profits on the lower limit.)
Total amount it makes per day= 529,600 *100= 53 million ksh
Let’s make an assumption of a 57%-60% profit margin after payouts,opex & taxes, this brings to 32Million
Thus if I could quote the estimate profitability range of the company I would say 32-35million per day.
Monthly averages would range from between 900 Million- 1 billion.
Please note: The above is just an assumption and don’t reflect the exact Sportpesa financial position
This is the full list of top 5 Sportpesa owners and their share percentages
- Gene Grand – American -21%
- Asenath Wachera Maina- Kenyan-21%
- Guerrasim Nikolov- Bulgerian-21%
- Paul Ndugu Wanderi- Kenyan-17%
- Ronald Kamwiko Karauri – 6%
