We will be only basing the profits on the online portal hence offline shops are excluded in this estimates.
Since 1Xbet is an online company so doing the estimation was not that hard due to the fact that knowing the sites traffic info was an easy guide on knowing the number of transactions the company makes per day
Using similarWeb traffic analysis tool, betpawa.co.ke is among the Top 50 most visited site in Kenya (check out it here) and it’s number 26 after Betpawa, Sportpesa, and Betin Kenya
1xbet.co.ke received last month 3.74M website visitors which was a 0.54% reduction compared to the previous month.
1xbet monthly visitors are less engaged and they spend the shortest time possible on the site at only 4 minutes and view 3.46 pages per visit compared to industry average of 10 and above
Each visitor viewed an average of 3.46 pages per session bringing to 12.9404 Million monthly page views. They need to pull up their socks as Odibets which launched 2 months ago is doing over 82 Million monthly page views
The site receives an average of 124,666 visitors daily from 3.74 million monthly visitors
Let’s assume that 80% of individuals who visit the site make a bet. ( I have chosen 80% since betting sites have high conversion rates due to their nature of being addictive)
Thus n.o people who will bet= 80% of 124,666= 99,733 Kenyans per day
Let’s also make an assumption that each individual makes only one bet of 100/= ( Am aware that others make bets of more than 10,000/= but am just estimating the profits on the lower limit.)
Total amount it makes per day= 99,733 *100= 9.9 million
Let’s make an assumption of a 57%-60% profit margin after payouts, Opex & taxes, this brings to 5.6 Million daily in net income
Thus if I could quote the estimate profitability range of the company I would say 6-7 million per day.
Monthly averages would range from between 150 Million- 200 million
This is just estimates delivered from traffic to their online websites, margins can differ depending on operational costs and other overheads
They need to work on the site design and navigation to tap on the visitors as the site is very complicated though!
